The New Year is traditionally a more quiet time for restaurants as people work off the excesses of Christmas and also count the cost.
As a result, many establishments offer special offers and discounts in order to attract people to eat out at a time when they may usually not.
Jade Wright has been looking at some of the ways that Liverpool restaurants are using this in order to keep business ticking over for the Liverpool Echo.
These include providing fixed-price menus, dining deals at the especially quiet times and seasonal specials, with diners able to pick up a bargain if they look carefully.
Examples of ways to pull in the crowds include the Home Canteen in Beetham Plaza offering 40 per cent off food and the Bacchus Taverna on the Dock Road presenting a three course menu for £15.
Diamantis Vagianos, owner and chef at the Bacchus told the news provider: "We all get the January blues when the weather is bleak and cold and it feels like there's nothing to look forward to.
"And then there's the thought of all the money you spent over Christmas. Here at Bacchus we want to cheer everyone up, bring a bit of Mediterranean sunshine into their lives at a great price."
Some restaurants which looked ahead to the situation in January presented diners throughout December with cards and vouchers inviting them to come back in the New Year for special offers.
This is a good technique and helps to engage customers, making them feel rewarded for dining in a certain place.
Another innovative approach is being undertaken by the Catalonian restaurant, Lunya, in Liverpool.
Peter Kinsella, its chef and proprietor, said: "We are selling double your money restaurant vouchers, which give double the amount of spend in the restaurant on food between January 1st and February 12th (Saturdays excluded).
"So buy a £20 voucher now, and it will give you £40 to spend off the whole food menu."
It is important to put measures in place to tempt customers into restaurants in the New Year, otherwise establishments will find that they remain empty.
If you're looking for restaurant insurance, then look no further than Premierline Direct, who make arranging cover quick, simple, and hassle-free.