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Marketing

Welcome to Premierline's Insight Hub

Your go-to destination for expert guidance, insights and information on all things business.

As one of the UK’s leading SME insurance brokers, we understand the importance of having access to reliable and up-to-date information. In our Insight Hub, you’ll find a wealth of resources designed to help you navigate the complex world of business. Our comprehensive library of resources includes guides, news, articles, and tips to help you stay informed and can help you make informed decisions about protecting your business.

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People celebrating the new year
Marketing
Key dates for your social media channels in 2024
Jan 30, 2024

Ensure your business social media channels are ready for key events this year When it comes to making the most of your brands social media it’s important to keep up…

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Person browsing products in a supermarket
Marketing
UK Convenience store statistics 2020
Jan 14, 2021

Insight into the UK convenience retail industry Every year, the voice of local shops, the Association of Convenience Stores conduct research into the convenience retail industry to show how important…

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Weights and gym equipment
Marketing
Key dates for gyms and fitness centres in 2020
Feb 20, 2020

Key dates for gyms and fitness centres in 2020 The New Year is always a time of year when gyms can expect to find more customers. People want to shift…

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Colourful shopping bags
Marketing
15 stats about convenience retail in 2019
Oct 11, 2019

The impact of convenience stores in the UK The Association of Convenience Stores (ACS) has released their 2019 Local Shop Report, which gives an in-depth breakdown of the convenience sector of…

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Using maps on a mobile decive
Marketing
Setting up a Google My Business account for your business
Aug 16, 2019

What is Google My Business and why use it? Having an online presence on Google could be one the most important things that your business can do. It is estimated…

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Rugby players in a scrum
Marketing
What can businesses learn from world cup rugby in 2019
Aug 1, 2019

Rugby attributes you can apply to your business The biggest tournament in the rugby calendar is set to begin at the end of September 2019 when hosts, Japan, kick-off against…

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Busy barbershop
Marketing
The rise of barbering
Mar 14, 2019

How barbering will grow in the future There are fewer industries in the UK that have grown to the same extent as barbers, with vaping shops being the only other…

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Retail assistant talking about products with a customer
Marketing
4 Examples of businesses using product knowledge to give great customer service
Feb 19, 2019

Building customer trust with your expertise One of the best things about shopping in store instead of online is being able to have an engaging conversation about the pros and…

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Engineers outdoors at a wind farm
Marketing
Marketing ideas for the industrial sector
Feb 8, 2019

Marketing in a complex industry There are few sectors similar to the industrial sector and many popular marketing techniques may not be as effective in the industry as other mainstream…

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Pints of beer being held up in a toast
Marketing
23 Bar and pub marketing ideas that work
Jan 18, 2019

Creative marketing ideas for pubs Operating a pub or bar has never been an easy job. Firstly, there are the long opening hours and high operational costs to consider, and…

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Illustration of a social media user on a mobile phone
Marketing
Developing a social media plan for business
Oct 12, 2018

Getting the most out of social media Social media has a history reaching as far back as 1997 with the website SixDegrees.com based on the ‘Six Degrees of Separation theory’….

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Tradesperson shaking hands with a customer
Marketing
Top 10 tradesman marketing tips
Oct 4, 2018

Relying on word-of-mouth may be an effective marketing tool but for the modern tradesman, there is far more to consider in order to effectively attract new customers. From creating websites…

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Our Insight Hub authors

Kris Littlewood

Kris Littlewood

Digital Marketing Consultant

Joe Sharpe

Joe Sharpe

Account Executive

Phil Browning

Phil Browning

Client Sales Executive

Rebecca Leversidge

Rebecca Leversidge

Marketing Manager

A portrait of Steph Conway at Premierline

Stephanie Conway

Partnership Executive