Posted on: 07 January 2015
Update (07 December 2016): Take a look at our new Retail Marketing Calendar for 2017
Due to popular demand and the success of our 2014 calendar, we have updated our retailer’s marketing calendar for 2015 to help shops and e-commerce businesses capitalise on all of the seasonal marketing events taking place in the UK throughout the year.
The 2015 retailer calendar is designed to enable you to prepare specific retail promotions to help you engage with your customers, motivate your staff, plan your stock in preparation for specific seasonal events and get more involved in your local community. Although this is designed to help retailers plan seasonal promotions, it can also be used equally well as a social media and content marketing calendar for all types of small businesses, either for online marketing or offline / printed marketing promotions.
Many of our ideas work across several events, such as in-store activities, getting involved with local schools and using social media to raise your profile. So please adapt the calendar to suit you, your business and your audience.
As well as the national events listed here, you can add local events to your retail calendar to help show your support for your community too.
The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Knowledge Centre.