Posted on: 16 November 2018 (updated on 14 December)

We have updated the Retail Marketing Calendar for 2022

Take a look at our new calendar here:

2022 Retail Marketing Calendar

2019 key dates to put in your calendar

2019 is full of opportunities to find new ways to promote your retail business. To help you plan for the year ahead, we have highlighted some key dates you could use to support instore promotions or marketing messages on your social media.

This calendar identifies national days and annual events. Don’t forget to add these dates to your diary to ensure you are prepared for 2019.

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<p><a href=""><img src="" alt="2019 Retail Marketing Calendar by Premierline"></a><br /><br/><a href="">2019 Retail Marketing Calendar</a> by <a href="">Premierline</a></p>

Key marketing dates for 2019

The above infographic is packed full of useful dates to help market your retail business, but here are some highlights:


The start of a new year! Take this opportunity to share resolutions with your customers and offer promotions to help them start their year right. People regularly take part in Dry January, which is to abstain from drinking alcohol for a month, as part of a cleansing regime following the festive period of over indulging.

  • Burns night - 25th January 2019


February may be the shortest month, but it has some great events that will allow you to promote offers or decorate your premises. Chinese New Year usually falls in February but can also fall in January depending on the lunar cycle.

  • Chineses New Year - 5th February 2019


March marks the start of Spring. Time to celebrate the weather warming up! March also marks the official end to the Brexit negotiations and the start of the UK transitioning out of the European Union. In October 2018, Prince Harry and Meghan Markle announced that they were expecting a baby, and that it was due in Spring. Be prepared to welcome a new royal baby soon.

  • World book day - 7th March 2019


April marks the start of the new tax year so remember to get all your returns in by the 5th. April is known in the UK as National Pet Month, so don’t be afraid to share pictures of your pets on social media. It was announced during the 2018 Budget, that the National Living wage would increase this month.

  • St George's day - 23rd April 2019


Wedding season begins! The weather will usually start to improve in May, putting a shine on those perfect days. May is also National Smile Month.

  • Star Wars day - 4th May 2019


It’s officially Summer! If 2018 was anything to go by, Summer 2019 will be a brilliant time to spend outdoors relaxing!

  • Father's day - 16th June 2019


School’s out! The start of the school holidays is a great time to promote your summer offers. Make sure you stock up on your best-selling seasonal products.

  • Start of Wimbledon - 1st July 2019


We’re well into the Summer holidays, so make sure to have plenty of offers on summer items. This is the month where you can enjoy one of Britain’s favourite past times, by joining in with Afternoon Tea week.

  • World photo day - 19th August 2019


The Summer holidays are over and it’s time to get back to school. Use this opportunity to get some last minute ‘Back to School’ offers such as stationery items.

  • Rugby World Cup - 20th September 2019


October has some fantastic opportunities for activity on your social media. Usually the Budget is held in November, although 2018’s was brought forward to October to account for Brexit.

  • World animal day - 4th October 2019


November brings the time of year where men all around the country grow weird and wonderful facial hair styles in the name of charity. We are, of course, referring to Movember!

  • Black Friday - 29th November 2019


The countdown to Christmas begins. Although well into Winter, use this as an opportunity to encourage customers to buy warmer clothes and winter items. Remember to furnish your premises with festive decorations.

  • Small business Saturday - 7th December 2019

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The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Insight Hub.