Posted on: 06 February 2019

Charity partnership comes to an end

We have come to the end of our charity partnership with North West Air Ambulance (NWAA), raising £28,433.32 during the 3 year agreement. This figure will be matched by our parent company, Allianz, to reach a final figure of £56,866.64.

Throughout the year, the Corporate Social Responsibility (CSR) team at Premierline has organised events, dress down days and fundraising activities to support the charity, including various raffles, a zip wire challenge, a bake off competition and quiz nights, as well as taking part in the Great North Run and the Manchester Run to raise money.

We also hosted a charity auction evening, which alone raised £7,507.60, which was matched by Allianz to make £15,015.20 for the NWAA. The auction had included items such as Saracens rugby tickets, signed football shirts, Harry Styles tickets and 7 nights in a Paris apartment.

On average, NWAA alone undertake 2,700 missions a month, costing around £2,500 per mission. This becomes an annual cost of £6.75m for the charity just to keep itself running, which shows the magnitude of the job that they have to undertake.

Our charity partners are chosen by employees within the Allianz insurance group, and the Association of Air Ambulances was selected by popular vote in 2016. Companies within the Allianz insurance group then supported their nearest Air Ambulance charity, with the NWAA selected for Premierline.

In January 2019, Allianz announced their charity partnership with the mental health charity, Mind, and their Scottish sister charity, Scottish Association for Mental Health. The new partnership started on 1st February and will last for 3 years, with the Allianz target of reaching £1m for the charity. The Premierline CSR team are already planning lots of fundraising events to raise funds for our new charity partner throughout 2019.


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