Posted on: 19 August 2020
How can you adopt the trend at your food business
2019 saw a huge surge in the popularity of plant-based food, demonstrated by Google search trends.
Plant-based food is a food item that is sourced from fruit, vegetables, grains, pulses, legumes, nuts and other edible items that come from a plant.
Take a look at how you can use this new trend to attract a wider range of customers to your business to encourage growth.
What is the difference between plant-based and vegetarian or vegan?
As we know, vegetarians don’t eat meat, but will still consume products such as eggs, ice cream, milk, cheese and yoghurts, whereas a vegan will not eat those.
On a vegan diet, you could eat vegan-friendly versions of regular products, such as biscuits or jelly sweets, however, on a plant-based diet, you wouldn’t eat those products, as they aren’t derived from plants.
Some of the most popular plant-based meat alternative dishes have included plant-based burgers, sausages and fake chicken nuggets, from brands such as Beyond Meat or Impossible. The supermarket chain, Asda, has also released their range of plant-based foods.
People who eat a plant-based diet have also been known to include meat in their diet, as the focus of the diet is to eat fresher foods, as opposed to processed foods. This is also known as clean eating.
How to offer plant-based food to your customers
Take a look at some of these tips to see how you can introduce plant-based foods into your business.
Create a menu
It’s no good just introducing plant based-foods without having an idea of what you’re going to sell.
If there is a meat dish that is popular with your customers, you could start by introducing a plant-based version of that dish.
Burgers are a common staple in the food industry, so why not start by introducing plant-based burgers as the first dish at your business.
Find a supplier
At the moment, Beyond Meat and Impossible haven’t made their way over to the UK, so you may need to do a bit of research to find a manufacturer of plant-based foods or a supplier who can supply you with plant-based products.
Promote your new food
One of the ways that plant-based diets gained popularity was through social media, so take a similar route by promoting your plant-based additions on your social media sites.
Use Instagram to post colourful pictures of your new food to promote your new items. Statistics have shown that Instagram is most popular with the 28-34 age groups, so it is a great way of reaching a target audience in this age group.
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