Premierline helps set world record at rugby union match

Posted on: 26 June 2014

Premierline staff travelled to Wembley to find out more about the Allianz sponsorship of Saracens and help set a new world record.

Premierline’s parent company Allianz Insurance, has been sponsoring Saracens rugby union club since 2012. Saracens’ recent match against rival London club Harlequins was the perfect excuse for members of the Premierline team to travel to Wembley to enjoy the game and learn more about Allianz’s sponsorship.

Along with 10,000 other Allianz employees, including friends and family, and broker partners, Premierline employees saw Saracens take on rival London club Harlequins in an action-packed game. With the Wembley pitch flanked by two iconic Allianz branded London taxis, the teams reached a final score of 39-17 to Saracens in front of a crowd totalling 83,889 spectators. This was enough to beat the Guinness World Record of 83,671 attendees at an England club rugby match achieved by Saracens two years ago.


Allianz’s team sponsorship extends further than just the club and Saracens home ground Allianz Park. Contributions from Allianz employees to the price of the tickets raised £50,000 for the Saracens Sport Foundation. The Foundation provides opportunities for children, young people and adults to lead active, healthy lifestyles. Allianz is already involved with the Foundation through their ‘Rugby Roots’ campaign, a rewarding programme that aims to increase participation in sport at the grass roots level. 

“Premierline employees always enjoy opportunities to get together with our Allianz colleagues and friends, and the Saracen’s game was a great opportunity to find out more about the Allianz Saracens sponsorship too” said Amy Eckersall, Premierline Senior Marketing Manager. “With the help of its school run advert and other national campaigns, the Allianz brand is becoming more and more recognisable across the UK. Premierline is proud to be part of its journey.” 

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