Posted on: 18 January 2021

Bringing your business into the digital landscape

The COVID-19 pandemic changed the way that people in the UK socialise, shop and work.

People started to use Zoom to socialise, during both local and national lockdowns, online shopping met peoples’ needs for non-essential items and working from home meant we started to rely more on safer online connections.

If you haven’t already got an online platform to promote your business, sell products or host company information, now might be the ideal time to get started on a website to cater to the behaviour of spending more time online that is likely to become a lasting trend.

Setting up a website

Setting up a website can be a complex task, but here is some guidance on how to get started.

Decide who will build your website

Working with a web developer is by no means the cheapest method of getting a website up and running, but it will certainly be the easiest.

Finding someone to help build your website can be as simple as using a search engine like Google or Bing to find a web developer in your local area.

Having an expert to design and maintain your website will ensure that you have a professional-looking website without having to do much work yourself.

However, if you are happy to put the time in yourself there are many services online that can guide you through the process of building your own simple website without having to learn complex code. There are lots of options available to help build your website such as Wix or WordPress.

Make a plan for your website

Before you start to build your website, whether you do this yourself or via a web designer, you should have an idea of what you want the site to do for your business.

To get a good return on investment for your website, you will want to include some functionality where customers can buy products online, but this involves some potentially complicated coding, so consider learning some skills or paying someone to do this for you.

You should also use this time to plan how you want your site to look, how pages will link to each other resulting in an easy journey for your customers to get to where you want them, i.e purchasing your products/services.

Buying your domain

If you are going to build your website yourself, the first step will be to purchase the domain that will be the host for your website.

You can buy domains from many specialist providers such as Google, GoDaddy, 123 Reg, Wix or WordPress.

Think carefully when choosing your domain name. Try to make it relevant to your business name, the kind of work that you do, your location, or even a mixture of all of the above. You’ll need to consider its length and make sure it won’t be easily misspelt. Remember your customers will be typing this into a search bar to find you and you’ll want this to be as easy as possible

Building your website

Once you have your domain, it is time to actually get your website put together. If you are using a web developer you’ll still need to be involved in the design process and will still be required to provide content such as text and images.

If you are using something like Wix or WordPress, they have plenty of templates that you can use depending on what you want to use your website for.

For a blog website, it can be as simple as just having one main page and directing your audience to the latest blog posts. If you are setting up an online store, there are some options to help manage this, although you will likely have to manage things like stock and order fulfilment.

Promoting your website

Once you have your website ready to show to the world, think about how you will be trying to guide people to your website.

One of the most effective ways of bringing people to your site is to use Google Ads, using a Google account. Google is the most widely used search engine, with 90% of all search engine users using Google. Using Google ads is also known as Pay-per-Click (PPC), as you will use a certain amount of money and pay for your ads depending on how many people click through to your website. The world of PPC can be quite complex and expensive for some industries, so it may be worth using an expert to help you out here if you are not familiar with Google Ads.

You could also use social media to direct people through to your website. Facebook is the most used social media site in the world and has many options for you to promote your business through targeted paid ads.

Business insurance with Premierline

It’s important to make sure that you have the right insurance in place to protect the business that you have built.

Every business is different and has its own business insurance needs, which is why we work with some of the UK’s most well-known insurers to make sure that you are getting the right insurance cover for your business.

To help you and your business during these unprecedented circumstances, Premierline has taken steps to ensure that we can continue to offer our award-winning service.

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The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Insight Hub.