Posted on: 01 June 2021

Taking on the perfect new employee online

Despite many businesses being negatively affected by the COVID-19 pandemic, some industries, particularly the ones that can operate digitally, have thrived and have needed to take on more members of staff.

Remote working arrangements have also meant that employers can benefit from a wider pool of candidates. Take a look at some of our guidance on how you can make use of and improve your virtual recruitment to find the perfect candidate.

Build your online presence

If you are trying to attract an audience online, you will need to have a strong online presence.

This means you will have to manage various social media channels and profiles, create engaging content and interact with your followers to grow your online presence, which in turn will allow you to engage with a wider audience.

Once you have a strong online presence, you are more likely to have a better response to any vacancies that you post on any of your online platforms.

Consider an online career fair

A careers fair will allow people to engage with employers to find out a bit more about the company and some of the roles they have available.

Despite easing COVID-19 measures, careers fairs are still unlikely to go ahead until at least July, and still may be poorly attended if people still have concerns about the virus. Therefore, an online career fair could be a viable option to talk to potential candidates about opportunities.

There are a couple of ways that you could host a virtual career fair. Here are two of the best options:

Virtual calls

Once you have decided on a date and suitably promoted your event, you should allocate time slots to attendees where you can speak to them privately about your business and your opportunities.

You can use virtual call software like Zoom, FaceTime, Microsoft Teams, Google Duo or WhatsApp to have one to one conversation with your event attendees.

Social media live feeds

If you want to address a whole audience instead of just one to one meeting, you can use Facebook, Instagram, Twitter and other social media sites to create a live video.

You can create events on these platforms, advertise when the event will be and even get people to confirm if they’re going to come and find out more about your business as a potential employer.

On your stream, you can answer questions from attendees, show off your office premises if it is safe and legal to do so, and find out more about the candidates who have taken an interest in your business.

Look further afield

Once businesses have experienced success with using remote workers, it doesn’t necessarily mean that you need to take on new staff to work from your physical premises.

If you are posting job adverts through a website like Indeed, Monster or Reed, you can advertise the position as remote, and allow applicants from all around the country to apply for the position.

If you are advertising a position on social media, many of the most popular platforms, such as Facebook Twitter and LinkedIn, have paid functions that you can use to promote the position that you have available. You can set these adverts to appear in certain locations, or around the UK as a whole.

Invest in audio-visual equipment

An interview isn’t just about finding out more about a person who can work for you, it is a chance for your candidate to find out more about your company.

If you are using poor quality cameras with crackly audio, or with a slow internet connection, you aren’t going to make a good impression as an employer, and if you get off to a bad start with your new employee, you could be looking at starting the recruitment process all over again if they leave.

Revisit your onboarding process

The processes you have in place once you have selected your candidate and have brought them into the business will likely have worked well when you could welcome them into your business premises, but if your new colleague is potentially hundreds of miles away, you might need to make a few changes to welcome them into the business virtually.

The biggest changes will likely be to your training sessions, meetings and paperwork, which will all need to become part of an online process.

Business insurance with Premierline

If you are hiring a member of staff for the first time, you will need to take out Employers’ Liability insurance, which is a legal requirement for businesses with employees.

Finding the right business insurance to protect your business can be difficult, with a huge range of insurance covers available that you might not fully understand. That’s where Premierline comes in, as our insurance experts will assess your business and find an insurance policy designed to protect you should the worst happen.

Get in touch with one of our insurance advisors to discuss your business insurance needs and compare quotes from some of the UK’s most well-known insurance providers.


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The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Insight Hub.