Posted on: 15 March 2019
How to raise awareness of your business
Marketing for a wholesale business can be difficult, as you try to reach both business customers such as retailers and distributors as well as end consumers.
Knowing how to market your business to a diverse customer range will allow you to reach as many new and existing customers as possible. That’s why it is important to build a robust marketing plan for your wholesale business. To get you started we look at five simple ideas that could revolutionise your marketing.
Since the introduction of GDPR in May 2018, companies have found success in reverting back to traditional marketing methods such as Direct Mail. This is a fantastic opportunity to reach some new business customers who can purchase their wholesale requirements through your company. Giving customers a physical copy of your marketing material can be a way of helping them remember your name, as emails are often easily deleted and forgotten.
By placing your business online, you can become the first port of call for potential customers. Statcounter found that over 90% of all internet searches were through Google, so this should be the place to start your online marketing. Investing money in Pay per Click (PPC) can help bring more searches to your business, but you can also invest time into Search Engine Optimisation (SEO) and social media which, again, will help customers find your business online.
As a wholesaler, one of the most important marketing exercises that you can take part in is going to trade shows. Trade shows are a fantastic opportunity to meet customers and other wholesalers, face to face, to develop relationships. You may also have the chance to scope out any competition at these kinds of events to see what kind of products they promote themselves.
Trade shows are also a great way to show off your products to potential customers, whether these are business customers or consumers.
Learn about your audience
Getting your customers’ feedback is a vital part of being able to offer a better service. Find out their needs through surveys or simply by having conversations if they visit your premises. Once you have this information, you will be able to better provide them with the right products and services.
Don’t be afraid to pick up the phone
If you are looking to increase your client base, don’t be afraid to make calls to potential customers, but make sure you’re doing so within GDPR guidelines. Even if they’re not interested at the time, it is worth introducing your services so that they might keep you in mind if they do require your services in the future.
Wholesalers insurance with Premierline
Finding the right wholesalers insurance policy for your business can be a complicated undertaking, as there are many different insurance requirements you will need to consider. At Premierline, we understand that wholesale businesses will have complex needs which will require a bespoke insurance policy.
Get in touch to speak to one of our trained insurance experts who can help arrange the perfect insurance package for your company.
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