Posted on: 08 June 2021
Introducing services for clients losing their hair
Hair loss is a common problem that people can experience for a range of different reasons. Whilst it’s usually men who are affected by hair loss due to male pattern baldness, women can also experience hair loss through stress, hormone changes or female pattern baldness, which usually occurs in older age.
Hair transplants are becoming one of the most popular cosmetic surgeries in the UK, but can be expensive and requires invasive treatment. As a hair salon, you could offer a low cost alternative in the form of hair loss treatments that can help customers with their hair loss, whilst also allowing you to diversify your business.
What causes hair loss?
There are many reasons hair loss can happen. Male or female pattern baldness is usually genetic, being passed down through the family, but other reasons for hair loss can include:
- Cancer treatment
- Weight loss
- Iron deficiency
Hair loss can be traumatic, regardless of the reason, but as a professional in the hair industry, you can help people manage, reduce or cover their hair loss and regain their confidence.
How to introduce hair loss services
People can study the loss of hair, or trichology, for years to understand more about hair loss so they can help clients understand more about why hair falls out, but this is a very specialist subject that may not be relevant to you as a hairdresser.
Instead, you could investigate some introduction to trichology courses, such as the course provided by Trichocare, which can give your team a foundation knowledge of hair loss.
You should also consider introducing hair loss services slowly to gauge interest from clients so you’re not investing too much too early. You will need to invest in equipment and training, as well as possibly introducing more private areas for clients to discuss their hair loss, all of which will bring an additional cost. Be sure to keep track of these costs to make sure you are getting a positive return on investment.
What hair loss services can you offer?
As a salon, your treatments will likely be restricted to non-surgical treatments, so take a look at some of these options for helping your clients with hair loss.
Advice and guidance
Helping your clients accept their hair loss is one of the best ways in helping them manage the loss of their hair. If a client mentions they are concerned about hair loss, the first thing you can do is to talk to them about it.
Whilst you may not be an expert in hair loss, you can refer clients to support groups, such as Alopecia UK, encourage them to talk to friends and family about concerns, and explain they may just need to be patient about hair loss, which can usually only be temporary in women.
There is no “miracle cure” for hair loss, so make sure you remind your clients of this so they aren’t wasting their time and money with false hopes.
In some cases, hair loss may occur in patches or be confined to certain areas of the scalp. This kind of hair loss is fairly easy to cover up by adding extensions to your client’s hair.
Extensions will help to give a client the appearance of a fuller head of hair, which will help them feel more comfortable with their hair loss.
Wigs or toupees
In cases of extreme hair loss, like pattern baldness and hair loss from cancer treatments, a full wig might be a suitable option for clients who need more hair coverage for their hair loss. Some clients may be eligible for a free wig under the NHS, so signpost to this service where appropriate.
Many wigs or toupees can be cut and styled just like regular hair, however, you may want to do some research into how to get the right look for wigs, as once they are cut, there’s no going back.
Concerns about hair loss
Hair loss is a common problem, often with no link to any health concern, but hair loss can be a sign of a more severe health condition. If you notice any of these signs from a client, encourage them to seek medical advice as soon as possible:
- Sudden hair loss
- Bald patches
- Hair falling out in clumps
- Hair loss with itching or burning
Salon insurance with Premierline
If you decide to offer alternative hair loss solutions you should contact your broker to find out if there are any insurance implications.
Insurance can be difficult to arrange for your business, especially if you’re not sure what you’re looking for. The huge range of ever-changing treatments also makes it difficult to know what kind of hair and beauty insurance you need for your business, which is why using an insurance broker, like Premierline is so beneficial.
At Premierline, our experts will assess your business needs and arrange a bespoke beauty salon insurance or hairdressers insurance package that covers your business whether you own a tanning salon, hair salon, barber shop or are a freelance hairdresser. Get in touch to speak with one of our insurance advisors who work with some of the UK’s most well-known insurance providers to find you the right cover for the right price.
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