Posted on: 10 January 2020

What targets are your customers setting for the New Year?

At the start of January, people always try to better themselves, using the New Year as a chance of a fresh start. We are taking a look at some of the most common New Year’s resolutions to find how you can use these to grow your business.

Most common New Year’s resolutions

Getting a new job

In January 2019, Employment Matrix reported that 78% of people surveyed by Nexxt were looking for a new job in the New Year.

If you are looking to take on employees to help grow your business, use the New Year as a time to advertise a vacancy to find some good quality candidates.

Similarly, if your staff are looking to move away, try to find out why and see if there are ways that you can improve your business to keep them.

Learn a new skill

Learning a new skill is a popular New Year’s resolution.

If you already employ staff, this could be a great opportunity to find out what new skills your team want to learn so that they can become even more of an asset to your business.

There are many training options available, including free or paid online courses, training options at local education providers or even LinkedIn Learning.

Exercise more or lose weight

Many businesses in the UK could benefit from this resolution. If you sell food, sports clothing/equipment or are a gym why not help your customers to reach their target with help, advice and maybe even offer special discounts on certain products. Offering your customers amazing deals on these kinds of products will be sure to help you grow your business.

Thinking of your staff, if they have decided that they would like to do this for their New Year’s resolution, are there any ways that you could help them achieve this, such as encouraging lunchtime walks, subsidised gym memberships or making fruit more readily available.

Reduce stress

With the heightened focus on mental health awareness in the last few years, many people are thinking about their mental health.

The Health and Safety Executive (HSE) have found that very high or extremely high stress has affected 20% of workers in the UK, so understandably, people will want to find ways to reduce stress in the new year.

Find ways that you can help your employees with their wellbeing to reduce their stress, which will create a much happier and more productive team.

Business insurance with Premierline

Finding the perfect business insurance cover that fully protects your business can be difficult if you don’t know what you need. Premierline is a business insurance broker who will assess your business’ needs to arrange insurance covers that gives you the right protection.

Get in touch to speak to one of our insurance professionals who work with some of the UK’s most well-known insurance providers to compare insurance quotes.

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