Posted on: 25 October 2019
What are the best way of finding new work?
Working as a self-employed freelancer you have sole control over the work that you do, but one of your struggles may be that you aren’t sure where your next gig is coming from.
Take a look at some of our tips below on how you can find extra work near your place of business.
How you find work close to you
Word of mouth
Depending on where you live, word of mouth marketing can be one of the most effective ways of getting more customers.
You will need to start by offering your business customers a first-class experience that will get them talking about your business. This way, if they start to meet with other industry peers, they are more likely to recommend your business when suggesting who to work with.
This is also great when working with customers who aren’t using your services for business use. For example, if you are a photographer and take photos at a family event, your customer will pass on your details to their friends if you provide an outstanding service.
Attend industry events
Most industries will have some form of relevant industry events where you can exhibit to show off your business, and by attending these events, you will be more likely to find work from people in the area.
If we use the example of a wedding fair, this could be an opportunity for photographers, magicians, dressmakers, hairdressers, make-up artists, video makers or venues to show off their products or services to a huge amount of people all looking to use your services.
Google My Business
Google My Business is a free online service that lets you manage your business’ presence on Google, which is undeniably the biggest search engine on the planet, with 88% of the market share.
To get your business seen by local people on Google, set up your Google My Business using our guide which will help people find your business, what you do and other information such as contact details or opening times.
Because you can also let your customers know the area that you operate in, it will allow more local people to connect with your business.
Similar to word of mouth recommendations, having a Facebook, Twitter or LinkedIn page will allow you to connect with potential customers online, with users of these sites often giving recommendations or reviews.
LinkedIn is a fantastic tool for networking with other businesses so make sure you use this tool to network with other businesses who may be able to refer you to local clients.
Facebook is a great way of getting non-business based customers who may be looking for more personalised products or services. Twitter users are also more likely to be customers who are already converted to your business, so use this as a tool to engage with your customers to promote new services/products or answer questions about your business. Take a look at our guide on developing a social media plan for business
Freelancer insurance with Premierline
As of September 2019, it is estimated that there are 4.96 million self-employed workers in the UK. This creates a huge amount of scope for the different types of work that these people do. Because of this, it can be difficult for self-employed workers to get suitable freelancers insurance that protects their business.
This is where Premierline comes in, as our business insurance experts can assess your needs to find an insurance policy that gives you the freedom to do what you love with the confidence that you are covered should the worst should happen.
Get in touch today to speak to one of our insurance advisors who discuss your insurance requirements with you and compare insurance quotes from some of the UK’s most well-known insurance providers.
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The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Insight Hub.