Posted on: 14 August 2019

Why you should encourage customers to leave online reviews

Having positive reviews about your business online is essential in bringing more customers to your business. Having any form of review online allows people to see what it is like to deal with your business, so it’s important, now more than ever, to collect reviews.

Take a look at our infographic to see how important it really is to have good reviews about your business.

The importance of collecting online reviews infographic

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<p><a href="https://www.premierline.co.uk/knowledge-centre/the-importance-of-collecting-online-reviews.html"><img src="https://www.premierline.co.uk/content/dam/premierline/knowledge-centre/the-importance-of-collecting-online-reviews_infographic.png" alt="The importance of collecting online reviews infographic by Premierline"></a><br /><br/><a href="https://www.premierline.co.uk/knowledge-centre/the-importance-of-collecting-online-reviews.html">The importance of collecting online reviews</a> by <a href="https://www.premierline.co.uk">Premierline</a></p>

The importance of collecting online reviews summary

Collecting customer reviews is vital if you want to encourage more customers to use your services or buy your products. We take a look at how important it really is to collect reviews and how you can manage them.

  • 93% of customers read online reviews before using a business
  • 85% of customers trust an online review as much as a word of mouth recommendation
  • 89% of customers will read your response to a review
  • After reading a positive review, 50% of people will visit your website

Dealing with negative reviews

  • Respond to the review quickly
  • If you’ve made a mistake, apologise and put it right
  • Make sure all the information about the case is correct before responding
  • Make your response personal, not corporate
  • Be consistent and respond to all customers
  • Know how reviews work to get the most from them

Business insurance with Premierline

Premierline is an insurance broker specialising in finding business insurance quotes for a range of businesses. We actively ask customers to provide feedback testimonials and review our service. We’re extremely proud to win Feefo Gold Trusted Service award for the past three consecutive years.

Our business insurance experts will assess your business’ needs to put together a bespoke insurance quote that protects your business and your livelihood.

Get in touch to speak to one of our insurance advisors to discuss your business insurance needs or compare quotes online.

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