Posted on: 01 February 2021 (updated on 23 April)
COVID-19 measures in the UK
Across the UK, there are currently varying measures in place to prevent the spread of the virus. For the latest COVID-19 rules, regulations and measures, visit the government website of the country that you are based.
England: The latest guidance for businesses in England can be at the UK government website.
Northern Ireland: Northern Irish businesses can find the most up to date guidance at the Northern Irish Department of Health website.
Scotland: For the latest updates for Scottish businesses, visit the Scottish government’s website.
Wales: Business based in Wales can find the most up to date information by visiting the Welsh government website.
The following article may refer to government guidelines which were in place on the date it was published.
In January 2021, the UK government announced lockdown 3.0, which is expected to last until 15th February at the earliest. Because of this, couples celebrating Valentine’s Day will need to do so either at home or from separate households.
This year, it will be difficult for couples to celebrate Valentine’s Day, but for many businesses, the date is an important day in the 2021 retail marketing calendar so naturally, you don’t want to miss this opportunity.
Take a look at some of the things that you can do to help your customers celebrate with their loved ones, even during the lockdown.
Valentine’s for couples who live together
Couples who live together can still enjoy Valentine’s Day by spending time together, but why not give them something extra to do to try something different.
Meal hamper or recipe box
Because of COVID-19, many couples will likely be ordering takeaway food to enjoy together, but if you own a local butchers, grocer, convenience store, restaurant or café, can you offer something more than a usual takeaway?
If you can get some fresh ingredients together or even some pre-made meals, this could provide a more romantic meal for customers, and you could even make it extra special by including wine, chocolates or flowers.
Most people will have access to DVDs, video streaming services or other ways of watching films together, but why not make the experience more special?
Create and sell hampers with traditional cinema snacks and treats. You could include a couple of bags of popcorn or chocolates, some cinema-style paper cups with straws or nachos and salsa to create a more authentic cinema experience for Valentine’s Day.
Lockdown Valentine’s for the couples who don’t live together
Many couples may not be able to spend Valentine’s Day together due to COVID-19, so consider some of these ideas.
Lockdown rules for COVID-19 state that you can’t meet someone from outside of your household, but this doesn’t mean that people can’t send gifts to loved ones.
Separate meal delivery
Many couples would usually go out for dinner for Valentine’s Day, which was particularly helpful for couples who didn’t live together, but COVID-19 rules mean that hospitality businesses can only operate on a takeaway basis and combine that with couples not being able to meet, results in couples not being able to share a meal for Valentine’s Day.
However, if you can take orders, and can arrange meals to be delivered to separate addresses at the same time, a couple has the chance to share their meal over a video call.
Create partnerships with businesses that are allowed to stay open, such as garden centres, supermarkets, or convenience stores so that they can sell your products.
Even though you may lose out on some income because your partner will likely take a cut, you will still have some form of income, which could be the difference between success or failure as a small business.
Valentine’s Treat I.O.U
Many couples might not be able to spend time together for Valentine’s Day 2021, but they might want to celebrate when restrictions ease in the future.
Create branded I.O.U gifts, such as gift vouchers or “love coupons”, for a meal together, flowers or a spa day to help your customers celebrate in the future.
Retail insurance with Premierline
A retail insurance policy from Premierline is designed to give you insurance cover to help protect your business in the event of a disaster, however, we understand that businesses have different insurance needs, which is why our insurance experts are on hand to advise on the best insurance covers for your business.
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