Posted on: 27 May 2022

The Platinum Jubilee 2022  

This year, Her Majesty The Queen will become the first British Monarch to have served for 70 years. To mark this occasion, it will be joined with the Spring bank holiday to give people a four-day bank holiday weekend. As part of the celebrations, some of the festivities will include a Trooping the Colour parade to mark the official birthday of The Queen, a broadcasted Platinum Jubilee Party at the Palace and The Big Jubilee Lunch which encourages communities across the country to celebrate on Sunday 5th June 2002.

The jubilee is an event for individuals, communities and businesses to celebrate together, so here is a quick guide with ideas and guidelines to celebrate this occasion.  

Potential ideas for businesses to celebrate the Platinum Jubilee

  • Stock Memorabilia 

This is the first Platinum Jubilee in British history which makes it a prestigious milestone for the history of the monarchy. So, this is a perfect opportunity for most retail stores to stock memorabilia related to the Jubilee with the official emblem

Potentially, retail stores can stock items such as pin badges, coffee mugs, tote bags, plate sets, tea towels, postcards, and clothing. 

  • Social media campaign

If your business has a good reach on social media or it is trying to maintain a good base of organic content, running a social media campaign about the Jubilee can help your business extend its reach as it becomes a trending topic.  

When planning a social media campaign, it is essential to understand your customer base because execution with little consideration towards your customers can be hit or miss. An example of a campaign with potential for wide appeal could be running a social media quiz about The Queen. This campaign appeals to most audiences. The potential title can be “How well do you know The Queen.” With this interactive campaign your business could provide Jubilee souvenirs as prizes for quiz winners.  

Official social media hashtags for the event are #PlatinumJubilee and/or #HM70.  

The official accounts that can be tagged for social media posts are:

             - Instagram: @theroyalfamily

             - Twitter: @royalfamily

             - Facebook: @thebritishmonarchy

  •  Host an event/Jubilee Lunch 

All official private events and The Jubilee Lunch will be organised for Sunday, 5th of June. So, if you run a restaurant, bar, or manage a pub, hosting a Jubilee lunch or a celebration event could be a good option. It is a chance for your venue to have a theme party with a special food and drinks menu. Furthermore, decorating your venue with bunting and stocking some souvenirs can help you make the most out of the celebrations. 

The Royal Family website outlines a map which displays organised Jubilee events across the country. To organise your own Jubilee event, follow the link and register your event.

  • Utilise the Royal Jubilee toolkit 

The official Royal Jubilee toolkit has been made available to the public and businesses to provide suggestions and resources to help with your celebrations. It includes Jubilee playlists, recipes, colouring books and bunting templates. 

Guidelines to keep in mind as a business

Under usual circumstances the use of the Royal emblem or any Royal photography is restricted, however, this year The Queen has relaxed these guidelines for communities to mark Her Majesty’s Platinum Jubilee. 

Furthermore, while creating memorabilia, businesses need to be aware of certain guidelines. The Royal website has published an official logo for the Platinum Jubilee which should be used for the printing of any merchandise.

The cabinet office has also released guidance on the use of titles which can be used without permission such as “Platinum Jubilee” and “Jubilee,” but permission must be sought to use other Royal names and titles. You can find further guidance and frequently asked questions by clicking on the link.

 

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