Posted on: 21 October 2019
It’s not just Black Friday that has excellent sales
We know about Black Friday and the heavy discounts that you can get on some items, but there is another shopping event on the other side of the weekend, Cyber Monday. In 2018, Amazon reported that Cyber Monday was their biggest shopping event of the year, even bigger than both Black Friday and Prime Day.
Traditionally, Black Friday is designed to encourage shoppers to shop in store, whilst Cyber Monday encourages shoppers to do their shopping online. You may think that with two shopping events so close together, there may not be much difference, but take a look below to see how you can use Cyber Monday to grow your business
Cyber Monday is always the first Monday after Thanksgiving, which most of the time falls in late November.
Origins of Cyber Monday
Black Friday is a shopping event that dates as far back as the 1980s, however, Cyber Monday is a much more recent addition to the shopping calendar, which is believed to have been introduced around 2005. Both events came from America but made their way around the world to become some of the most important days in the retail calendar.
The Cyber part of the title originates from the term “cyber-space”, another name for the internet, highlighting how the sales are designed to be online.
Can you offer Cyber Monday deals?
Whilst still not as big as Black Friday, Cyber Monday is a growing sale event for many retailers, with Deloitte research showing that 42% of Christmas shopping was done online in 2018, meaning you could be missing out on customers. Here is what you can do to prepare for one of the biggest shopping events of the year.
Get your discounts right
You may have certain products that you want to get rid of on Cyber Monday so discounting them may be a great way to encourage people to buy them, but if they’re not being sold, there may be little interest in the product.
Whilst you may want to get the best prices possible for your best selling products, these are the products that your customers are looking for. Sacrificing a small amount on your best products may be more convenient for your customers, and you might just sell more!
As we’re coming up to the festive period, Cyber Monday provides a great opportunity to have deals on things like Christmas decorations or gifts that are likely to be popular this season.
Prepare your website
As Cyber Monday is an online event, you should be posting all of your great deals online.
Because of this, you will need to make sure that your website is ready for an increase in traffic so that your customers can navigate around the site and access your deals without any problem.
Make your products easy to find
Your customers may be looking for something specific and may start to look elsewhere if they can’t find what they’re looking for. A piece of research showed that users may stay for around only 15 seconds before moving away.
By making your Cyber Monday deals easy to find, customers are more likely to buy from you, and may even search for more products that they are interested in.
Cross or upsell
When you have customers who are already on your website, it can be a good idea to try and sell them other products as well. We’ve all seen the “if you’re interested in” offers on retailers such as Amazon or Argos, so why not implement something similar to sell your products.
Discounts also have the potential to encourage customers to buy products that command a higher price tag. See if you can make the more premium products more attractive to your customers by offering discounts or deals.
Utilise your social media
One of the best ways of promoting deals or discounts for Cyber Monday will be by using your social media platforms.
Start early enough so that you have the time to promote some of your deals. Cyber Monday this year will be on 2nd December, so get started mid-November to give your customers enough time to find out about your deals and offers.
Email your customers
As well as social media, emailing your customers can be a great way to promote your Cyber Monday deals.
Make sure that you have marketing permission to email customers and make sure that your emails are attractive to get the maximum open rate. Make sure that you clearly state your intent of offering Cyber Monday deals and maybe even give a sneak peek of what your customers can expect. You could even combine a Cyber Monday email with a Black Friday email.
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