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Car Dealer Insurance

Selling cars comes with great responsibility. When you’re dealing with valuable assets and are bound to a duty of care to all those involved, car sales insurance is essential to protect your livelihood.

Without the right insurance in place, you may be personally and financially liable if something were to go wrong.

We can help you find the right cover at the right price by comparing quotes from some of the UK's most trusted insurers. Our personable approach means we understand your business risks and recommend the right insurance that’s tailored to your business needs.

To get insurance for your car dealership business, give us a call today. We make arranging your motor trade insurance simple and hassle-free. If you need to find your existing terms, just request a call back and we’ll speak to you when you’re ready.

Car dealers are unique in their nature and require bespoke insurance to protect assets, liabilities and safeguard against unforeseen events that could expose your business to financial loss. Car dealer insurance is typically designed to offer you comprehensive cover to protect your business.

Complete our short form to start your business insurance quote. We'll then call you at a time that's convenient for you to discuss your requirements and provide an insurance quote
Our advisors are just a phone call away. On average, we answer calls within 90 seconds.  Lines open Monday to Friday 9:00am–5:00pm
Car dealer insurance usually refers to a range of specialist insurance covers to protect your car dealership against the unexpected. This could include specialist motors trade covers such as road risk insurance and demonstration of vehicle covers. As well as cover for non-motor risks, such as business buildings and contents cover, public liability and employers liability insurance.
When deciding what insurance and covers you need to protect your business, you should consider the following:
Your business will incorporate a number of activities that will require car traders insurance to cover all eventualities. As well as having a number of valuable assets to insure, liability insurance must be a key consideration to protect your clients and staff, as well as road risk insurance to protect you whilst driving vehicles on the road.

At Premierline, we offer flexible car dealer insurance policies that can protect non-motor risks at your car dealership. When deciding what insurance and covers you need to protect your shop, you should consider the following:

  • Public liability – for injured shop visitors or damage to their property.
  • Employers' liability – to protect your shop employees.
  • Buildings cover – to cover for loss or damage to your shop premises.
  • Equipment, contents and stock – to reinstate your items and belongings.
  • Business interruption – to keep finances running when disaster strikes.
  • Money cover – for theft or attempted theft.
  • Goods in transit – to cover for loss or damage to stock when in transit, loading or unloading.
  • Business legal expenses – to cover the cost of legal expenses or defending your shop against legal action.
  • Specialist motor trade covers - such as road risk insurance and demonstration of vehicles covers.
Typically the more cover you require the higher the premium. The value you gain from having the right cover in place is a huge benefit to your business. A car dealer insurance policy is a product that you have paid for that you may never get to use, but also a product you hope that you will never need to call on.
We compare quotes from a panel of the UK’s leading motor trader insurers to source car dealer insurance that’s right for you. So to make your insurance arrangements simple and hassle-free, contact our advisors today for their professional recommendations tailored to you or request a call back.
Try to have your existing insurance schedule and renewal notice available as this will give us the majority of the information that we will need. However, if you are a new business, don't worry - our business insurance advisors will be able to guide you through the process of understanding and identifying your insurance needs.
We will email your policy documentation to you which means you will receive these straight away. Alternatively, if you would prefer your documents to be posted, you will normally receive them within 5 working days.
You can pay annually using a credit/debit card or by making an electronic payment. Alternatively you can manage your payments through a monthly Direct Debit plan with our approved premium finance provider, Premium Credit Limited. 
“Great service. Friendly and helpful staff who understood my needs and got me a good price for my shop policy.”
Household Goods Retailer
Customer since October 2023
4.7/5 stars
341 customers have happily rated our service on Feefo over the past 12 months.
Feefo Awards: Platinum Trusted Service & 10 years of proven Trusted Service

For consistently winning a Trusted Service Award for customer excellence over the past 10 years.
Don't just take our word for it, read more of our customer testimonials and reviews.
We understand the pressure of running your own business and how time-consuming it can be. That’s why we are committed to finding the right insurance for your shop at the right price and are here to support you for the duration of your car dealership insurance policy.
Complete our short form to start your business insurance quote. We'll then call you at a time that's convenient for you to discuss your requirements and provide an insurance quote
Our advisors are just a phone call away. On average, we answer calls within 90 seconds.  Lines open Monday to Friday 9:00am–5:00pm