Beyond Doubt Holdings Limited, holding company of Premierline Business Insurance Broker, has reached an agreement with Airsports Insurance Bureau, to buy the Hampshire-based specialist lines broker.
The deal is the next step in Beyond Doubt’s ‘buy and build’ growth strategy and is key to achieving its plan to create a nationally respected insurance brand. The purchase is the second deal this year, following the successful acquisition of Premierline.
Airsports Insurance Bureau is an independent broker with a service-led client centric approach, with roots that can be traced as far back as 1993. They employ 18 insurance experts, dealing with circa 15,000 niche and high net worth clients.
Airsports Insurance Bureau will continue to trade under their current brand name and enjoy the benefits of being part of a nationwide insurance brokerage.
Martin Tyler, CEO of the Beyond Doubt Group, said:
“This is an exciting step in our goal to building a diversified national broking proposition. Airsports Insurance Bureau’s reputation in delivering specialist customer centric propositions is a great fit and addition to the Group.”“We see a gap in the market and are on a journey to build a national broker with a diversified and differentiated customer proposition.”
“This is an exciting step in our goal to building a diversified national broking proposition. Airsports Insurance Bureau’s reputation in delivering specialist customer centric propositions is a great fit and addition to the Group.”
“We see a gap in the market and are on a journey to build a national broker with a diversified and differentiated customer proposition.”
He continued:
“I’m pleased to welcome the Airsports team to the Group and look forward to working together to continue our future growth plan.”
Beyond Doubt Holdings Limited is a general insurance broking group that operates under trading names Academy Insurance Services Limited and Premierline Limited. The Group acquired Academy in 2023 and Premierline earlier this year, and now with Airsports Insurance Bureau serves 75,000 customers, from multiple locations across the UK.
Airsports Insurance Bureau (AIB) is an independently owned insurance broker based in Hampshire and was founded in 1993. The business specialises in catering to personal niche and high net worth clients. AIB is authorised a regulated by the Financial Conduct Authority to transact general insurance, registration number 312153.
Marketing Manager
Rebecca leads the marketing team at Premierline in her role as Head of Group Marketing. Rebecca’s passion for marketing started over 20 years ago when she started a management programme for a major retail company and found her love for marketing, since then she has progressed in a variety of marketing roles across a number of industry sectors, including financial services and now insurance. As part of the management team at Premierline she has diverse knowledge and interests in all aspects of running a business from strategy, transformation, brand and communications, employee engagement and wellbeing to name just a few. Rebecca prides herself on having a customer-centric approach and her key marketing focus is to ensure Premierline always deliver a best in class customer experience.
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