Posted on: 13 December 2021
Getting ready for the festive season
For many businesses, the Christmas season is the most important time of the year. In retail and hospitality, the festive period is busy but can be rewarding as customers celebrate the season, splash out for family get-togethers and take advantage of retailer's promotions for gifts and treats.
However, the COVID-19 pandemic has changed many customer habits and Christmas traditions over the past couple of years. This year, leading up to the celebrations, new guidelines have been released due to the new Omicron variant. So, are you ready for Christmas this year?
There are many things you should plan and prepare, to ensure your business is well-equipped to maximise the opportunities the festive season brings. Take a quick look at our handy business checklist to make sure that you are ready for the most wonderful time of year whilst adhering to COVID-19 guidelines.
The Business Christmas Checklist
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<p><a href="https://www.premierline.co.uk/knowledge-centre/the-business-christmas-checklist.html"><img src="https://www.premierline.co.uk/content/dam/premierline/knowledge-centre/the-business-christmas-checklist_infographic.png" alt="The Business Christmas Checklist infographic by Premierline"></a><br /><br/><a href="https://www.premierline.co.uk/knowledge-centre/the-business-christmas-checklist.html">The Business Christmas Checklist</a> by <a href="https://www.premierline.co.uk">Premierline</a></p>
Our checklist infographic summary
Just like Santa has his elves, a great team can help you with the influx of business that you may experience at Christmas.
Give yourself plenty of time to brief your team regarding the new Covid-19 safety regulations which they should adhere to during the Christmas rush
Top Tip: Look into Employers' Liability Insurance; a legal requirement if you employ staff under most circumstances.
If you sell stock, you will likely need to order more to cater for the increased amount of sales at Christmas.
Stock up to take advantage of the additional shoppers, and anything that you have left over after Christmas can be promoted in the sales!
Top Tip: Check your insurance policy for seasonal increases of stock cover, which could protect all of your stock in the event of a disaster.
If you sell online, make sure your ecommerce shop is ready for increased traffic around the Christmas period. Increased traffic can lead to crashes, and if the website is down, you won't make any money.
Check with your website host that your website can handle large amounts of traffic to be prepared for the festive season.
Top Tip: Consider Cyber Insurance as online criminals know the value of online shopping at Christmas and could use the opportunity to hack your systems and hold your business to ransom.
Theming your business
Let your customers know that you are in the festive spirit by putting up decorations around your premises.
This could be tinsel around your till, a santa hat for staff or a fully decorated tree to fill your customers with festive cheer. But remember, customer safety should be your number one priority by ensuring they maintain face coverings inside premises, given the current social distancing rules.
Top Tip: I If you put up decorations, review your Public Liability Insurance to make sure it covers you in the event that a visitor to the premises is injured.
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Over the phone, our business insurance experts can assess your business to tailor your insurance to provide your business with the protection it needs.
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