About Allianz Business Services

Allianz Business Services Limited (ABSL) is a wholly owned subsidiary of Allianz Holdings plc, which is part of the Allianz (UK) group of companies. ABSL trades under several brand names:

For our business customers:

For customers who we arrange car insurance and home insurance we trade under the brand name Complete Insure.

We are a long established and experienced insurance broker with a key strength in arranging business insurance cover for UK SMEs across a variety of industries.

We have industry specific insurance experts who take the time to understand each and every business in order to recommend an innovative risk management solution that provides financial security and peace of mind.

How we’ve evolved

Premierline Business Insurance from Allianz

Since 2001 we’ve served the SME market with the recognisable Premierline Business Insurance brand. As the first direct business insurance provider in the UK, Premierline brought to the commercial insurance market the benefits of a direct relationship and service standards previously only reserved for the personal lines customer. Premierline specialised in providing insurance solutions for micro and small businesses placing business predominately with Allianz Insurance plc.

Premier BusinessCare

As a business we continue to grow and always seek to be at the forefront of meeting the needs of the changing SME marketplace. As such in 2015 we expanded our product and service offering through the launch of Premier BusinessCare.

Premier BusinessCare was launched to provide a specialist insurance broker service dedicated to arranging insurance for small to mid-sized businesses. We provide an advised service proposition and have access to a range of general insurance products from a panel of well-known insurers. The insurers we work with have been carefully selected due to their ability to cater to the insurance needs of our customers.

As we continue to drive towards our ambition to become a recognised leader within the UK broking market we’ve further developed our business model to better serve our customers. Therefore we’ve recently simplified our approach and with it our brand name to Premierline Business Insurance Broker. With this we provide all of our new customers who contact us by telephone an advised service along with recommendations as to the right insurance policy to meet their needs - no matter the complexity of the risk or size of the business. We’ve also developed our website to make it easier and quicker for businesses to compare insurance and select the best policy to buy online.

The evolution of our business represents our appetite to grow and confidence in our ability. To build on our success we believe we must deliver to our customers and that is through offering a best in class service along with providing outstanding insurance solutions from the market place at a competitive price.

Ready to get cover?

For advice:   
Request a call back

"This is the 3rd year in a row I have used Premierline. They always find me such competitive prices. As a small business owner I really couldn’t afford the prices when I looked online myself especially after having had no work for 7 weeks due to Covid-19. So it was a huge relief to find a policy I could afford. Soon work will start to pour in and I’m now ready for it."

Mrs Bridger, Cleaning Contractor, Devon (Customer since April 2017)

"I'm so pleased to have bought from them. I made a huge saving on my insurance for my small business and they were so helpful and explained everything. A very happy new customer.”

Miss Saunders, Beauty Salon, Altrincham (Customer since February 2019)

"I found the service very helpful. The person I spoke to rang back when he said he would and provided all the information I needed over the phone. It was a simple and seamless process. I rang up to organise my Professional Indemnity insurance and within a couple of phone calls it was all sorted. Brilliant"

Mr Turley, Quantity Surveyor, Londonderry (Customer since June 2019)