About Allianz Business Services

Premier BusinessCare and Premierline are both trading names of Allianz Business Services Limited (ABSL). ABSL is a long established and experienced insurance broker which specialises in providing tailored business insurance cover for UK SMEs across a variety of industries.

We are part of the global Allianz group, who are one of the leading financial service providers worldwide and proud to serve 85 million customers in over 70 countries. Allianz has a reputation for trust and professionalism within the insurance market and always look to put your best interests first.

We have industry specific insurance experts who take the time to understand each and every business in order to recommend an innovative risk management solution that provides financial security and peace of mind.

Since 2001 we’ve served the SME market with the recognisable Premierline brand. As the first direct business insurance provider in the UK, Premierline brought to the commercial insurance market the benefits of a direct relationship and service standards previously only reserved for the personal lines customer. Premierline specialised in providing insurance solutions for micro and small businesses through an advised sale, placing business predominately with Allianz Insurance plc.  

As a business we continue to grow and always seek to be at the forefront of meeting the needs of the changing SME marketplace. As such we expanded our product and service offering through the launch in April 2015 of Premier BusinessCare.

Premier BusinessCare was launched to provide a specialist insurance broker service dedicated to sourcing innovative risk management solutions for small to medium sized businesses. We provide an advised service proposition and have access to insurance solutions from some of the UK’s leading and most trusted insurers. Premier BusinessCare advisors always remain impartial in the advice they provide and with the insurance solutions they recommended. This means that they are able to scan the market to look for competitive and comprehensive covers for your business.

As we continue to drive towards our ambition to become a recognised leader within the UK broking market we’ve further developed our business model to better serve our customers the way that want to be served.  Therefore in July 2016 we simplified our approach and began to operate under the Premier BusinessCare trading name. With this we provide all of our customers who contact us by telephone or face to face an advised service along with recommendations as to the right insurance policy to meet their needs - no matter the complexity of the risk or size of the business. We’ve also developed our website to make it easier and quicker for businesses to compare insurance and select the best policy to buy online.   

The evolution of our business represents our appetite to grow and confidence in our ability. To build on our success we believe we must deliver to our customers and that is through offering a best in class service proposition along with providing outstanding insurance solutions from the market place at a competitive price.

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"The questions were straightforward and the adviser explained anything I wasn't sure of clearly. The whole process was quick and easy with an immediate quote at the end. Within about 15 minutes I had completed the questions, received my quote and my insurance was all set up. Thank You!"

Mrs Curtis Mobile Beautician, Lowestoft (Customer since January 2018)

"They were able to provide a bespoke package so that I only got cover for what I needed as opposed to all the unnecessary parts of a standard package policy. The staff were very polite and willing to listen to my needs.”"

Mr Livesey, Newsagents, Kendal (Customer since August 2017)

"Professional, efficient, friendly and thorough service. They fully understood my specific business requirements, and sorted out an insurance policy which not only exceeded my previous cover, but was also a lot cheaper."

Mr Jones, Gym/Health Club, Essex (Customer since January 2018)