About Allianz Business Services

Allianz Business Services Limited (ABSL) is a wholly owned subsidiary of Allianz Holdings plc, which is part of the Allianz (UK) group of companies. ABSL trades under several brand names:

For our business customers:

For customers who we arrange car insurance and home insurance we trade under the brand name Complete Insure.

We are a long established and experienced insurance broker with a key strength in arranging business insurance cover for UK SMEs across a variety of industries.

We have industry specific insurance experts who take the time to understand each and every business in order to recommend an innovative risk management solution that provides financial security and peace of mind.

How we’ve evolved

Premierline Business Insurance from Allianz

Since 2001 we’ve served the SME market with the recognisable Premierline Business Insurance brand. As the first direct business insurance provider in the UK, Premierline brought to the commercial insurance market the benefits of a direct relationship and service standards previously only reserved for the personal lines customer. Premierline specialised in providing insurance solutions for micro and small businesses placing business predominately with Allianz Insurance plc.

Premier BusinessCare

As a business we continue to grow and always seek to be at the forefront of meeting the needs of the changing SME marketplace. As such in 2015 we expanded our product and service offering through the launch of Premier BusinessCare.

Premier BusinessCare was launched to provide a specialist insurance broker service dedicated to arranging insurance for small to mid-sized businesses. We provide an advised service proposition and have access to a range of general insurance products from a panel of well-known insurers. The insurers we work with have been carefully selected due to their ability to cater to the insurance needs of our customers.

As we continue to drive towards our ambition to become a recognised leader within the UK broking market we’ve further developed our business model to better serve our customers. Therefore we’ve recently simplified our approach and with it our brand name to Premierline Business Insurance Broker. With this we provide all of our new customers who contact us by telephone an advised service along with recommendations as to the right insurance policy to meet their needs - no matter the complexity of the risk or size of the business. We’ve also developed our website to make it easier and quicker for businesses to compare insurance and select the best policy to buy online.

The evolution of our business represents our appetite to grow and confidence in our ability. To build on our success we believe we must deliver to our customers and that is through offering a best in class service along with providing outstanding insurance solutions from the market place at a competitive price.


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"Very impressed with their efficient approach and the care and attention they pay to customers. I would recommend them and look forward to using them again. They were that impressive they got the business from our normal broker who we have used for 30+ years!"

Mr Appleby, Property Owner, Lancashire (Customer since November 2018)

"They were able to provide a bespoke package so that I only got cover for what I needed as opposed to all the unnecessary parts of a standard package policy. The staff were very polite and willing to listen to my needs.”

Mr Livesey, Newsagents, Kendal (Customer since August 2017)

"It was really easy to buy my insurance from them and the online quotation process was quick and simple. They responded to my queries via the phone and web chat in a timely manner plus I got my certificate and other documents in the post really quickly"

Mrs Chung, Takeaway Food Retailer, Walsall (Customer since December 2018)