About Allianz Business Services

Allianz Business Services Limited (ABSL) is a wholly owned subsidiary of Allianz Holdings plc, which is part of the Allianz (UK) group of companies. ABSL trades under several brand names:

For our business customers:

For customers who we arrange car insurance and home insurance, we trade under the brand name Complete Insure.

We are a long-established and experienced insurance broker with a key strength in arranging business insurance cover for UK SMEs across a variety of industries.

We have industry-specific insurance experts who take the time to understand each and every business in order to recommend an innovative risk management solution that provides financial security and peace of mind.

How we’ve evolved

Premierline Business Insurance from Allianz

Since 2001 we’ve served the SME market with the recognisable Premierline Business Insurance brand. As the first direct business insurance provider in the UK, Premierline brought to the commercial insurance market the benefits of a direct relationship and service standards previously only reserved for the personal lines customer. Premierline specialised in providing insurance solutions for micro and small businesses placing business predominately with Allianz Insurance plc.

Premierline Business Insurance Broker

As a business, we continue to grow and always seek to be at the forefront of meeting the needs of the changing SME marketplace. As such in 2015 we expanded our product and service offering through the launch of Premier BusinessCare.

Premier BusinessCare was launched to provide a specialist insurance broker service dedicated to arranging insurance for small to mid-sized businesses. We provide an advised service proposition and have access to a range of general insurance products from a panel of well-known insurers. The insurers we work with have been carefully selected due to their ability to cater to the insurance needs of our customers.

As we continue to drive towards our ambition to become a recognised leader within the UK broking market we’ve further developed our business model to better serve our customers. Therefore in 2019 we simplified our approach and updated our brand name from Premier BusinessCare to Premierline Business Insurance Broker. With this, we provide all of our new customers who contact us by telephone an advised service along with recommendations as to the right insurance policy to meet their needs - no matter the complexity of the risk or size of the business. We’ve also developed our website to make it easier and quicker for businesses to compare insurance and select the best policy to buy online.

The evolution of our business represents our appetite to grow and confidence in our ability. To build on our success we believe we must deliver to our customers and that is through offering a best in class service along with providing outstanding insurance solutions from the marketplace at a competitive price.


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"I’ve used Premierline for my work insurance for a few years now. They always find me such competitive prices. As a small business owner I really couldn’t afford the prices when I looked online myself especially after having had no work for 7 weeks when Covid-19 first hit. So it was a huge relief to find a policy I could afford and be ready for when work started to pour in."

Mrs Bridger, Cleaning Contractor, Devon (Customer since April 2017)

"I rang Premierline just to check other insurance offers, after my sky high renewal from my previous insurer. The adviser was friendly and very easy to understand and talk to and he got me a fantastic deal. Very happy.”

Mrs McCall, Pet Shop, North Shields (Customer since January 2021)

"Overall, Premierline offered a great service in securing my annual Professional Indemnity insurance. It was a very simple process and everything was explained well."

Mr Jones, Marketing Consultancy, Manchester (Customer since September 2021)