Kirkby Lonsday

Social Responsibility

At Premierline, we have a responsibility to give back to our community, the wider society and our environment.

We aim to make a difference and have a positive impact on individuals and the community we live and work in. Whether that’s through fundraising and raising awareness for charities, donating to local causes or playing our part in working towards a greener future.

Here are just some of the ways our colleagues have worked with charity and local partners and gone the extra mile.


In 2019, all colleagues in Allianz UK, Premierline's parent company, voted to partner with Mind, as the corporate charity, with the mission to raise £1 million.

Mind is a charity that provides support services for people living with a mental health condition and anyone who is struggling with their mental health. Demand for their specialist services and helpline increased significantly during the pandemic, as they provided advice on coping in lockdown.

Our colleagues have participated in many fundraising activities, and alongside Allianz employees, as of June 2021, have raised over £800,000 for Mind. Our local fundraising highlights included:

  • Premierline vs Allianz charity football match
    We played a grudge match between the two Lancaster-based offices on Morecambe FC's infamous turf. Supported by friends and family, the event raised over £1,000.
  • Great ABSL Bake Off competition
    Running for 7 weeks, Premierline participants baked goodies, including cakes, scones, breads and pastries in a competition to find the best baker. Once judged the bakes were sold to raise funds for Mind.
  • Charity Skydive
    One of our brave employees took to the skies and completed a tandem skydive by jumping out of a plane at 11,000 feet.
  • Challengize exercise challenge
    The team at Premierline increased their own physical and mental wellbeing through running, walking, cycling, working out and yoga challenges, but also earned charity points for every activity they logged. The points were converted into monetary amounts and donated to Mind.
Premierline charity runners
Charity football match
Premierline charity skydivers
North West Air Ambulance

Between 2016 and 2018, we fundraised for North West Air Ambulance, as part of Allianz’s 3-year corporate partnership with the Association of Air Ambulance Charity. We were proud to have contributed towards the £1 million raised for the charity which went towards funding additional helicopters so the service could increase the number of life-saving incidents they could attend.  

North West Air Ambulance is part of the Air Ambulances UK, providing swift, vital medical treatment at the scene to those who have experienced traumatic, life-threatening injuries. The service isn’t funded at all by the NHS, so relies on charitable donations to keep its services going.

Our local fundraising highlights included:

  • The Apprentice-style charity auction
    Two Premierline teams competed against each other to source prizes for a charity auction event hosted at Morecambe’s Globe Arena. Attended by colleagues and local businesses, the event raised over £15,000.
  • North West Air Ambulance bake offs
    The Bake Off is a sure-fire way to raise money at Premierline. Who doesn't love a tasty treat? Again, the event was spread over 7 weeks, and the bakes were sold after they were judged.
  • Sponsored challenges
    A number of our employees have raised sponsorship by participating in the Manchester 10km runs, Great North Run, Cross Bay Walk, Badass Mucker and an 81-mile bike ride from Walney Island to Glasson Dock (Lancaster).
North West Air Ambulance Tour
Charity bake off
Charity Runners in Manchester
St John's Hospice

Between 2009 and 2015, we fundraised for St John’s Hospice, Lancaster, as part of Allianz’s corporate partnership with Help the Hospices Charity. Each of the 12 UK offices supported their local hospice and raised £1 million which went towards keeping the hospices open.     

St John’s Hospice is a Lancaster based hospice that provides palliative care to those with terminal conditions and support to their families. The hospice is only part-funded by the government and relies on charitable donations to continue to provide its essential services.

Our local fundraising highlights included:

  • The Apprentice-style Christmas challenge
    Team ‘Hospice Helpers’ and team ‘Insuring a White Christmas’ set up rival stalls in St Nicholas Arcade, Lancaster, to sell Christmas themed services and goods that they’d made to busy shoppers. The teams raised over £7,800 for the charity.
  • The Apprentice-style shopping challenge
    This time the teams had to source specific items from local businesses that the Hospice needed. The teams also managed to get a number of gift vouchers and items that the Hospice could use as prizes in future raffles.
  • Getting active
    Numerous running, walking and cycling challenges, that included the Kendal Colour Run, Morecambe 14km Moonlight walk, Scafell Pike fell walk, and a 250-mile cycling challenge to Brussels.
Lancaster Colour Run
Apprentice Challenge
Manchester Run
At Premierline, we don’t just raise money for charities; we also get involved with the community around us and offer support to those that need it. Our teams have generously donated items and their time through various volunteering initiatives. Premierline colleagues have 20 hours each that can be used to volunteer at charities. Here are some of the ways we’ve supported our community:  
Morecambe Foodbank

We collected items on the Foodbank’s Christmas advent calendar that supported those families in great need during the festive period. We filled 2 cars with 32 boxes of essentials such as food, hats, gloves and stationery, as well as treats like sweets and advent calendars.
Morecambe Bay Foodbank

Christmas shoe box appeal

Our teams showed tremendous generosity in making 26 boxes full of Christmas goodies, games, food and drinks for each of the hospice outpatients to enjoy for Christmas.

‘Dare to believe’ festivals

In partnership with Youth Sport Trust (YST), our staff joined the scheme and visited local schools to promote inclusive sports and activities for all-ability young people.

ClickSilver Connections

Some of our employees have joined this national initiative to mentor elderly and vulnerable individuals, increasing their confidence in using technology and staying connected.

Volunteering for local charities

Employees ironed uniforms for the Food bank’s Uniform appeal, sorted and priced clothing for North West Air Ambulance and St John’s Hospice charity shops, helped pack food at checkouts at M&S and Sainsburys for small charity donations, volunteered at St John’s Hospice with maintenance and gardening tasks, and helped stage a fashion show to raise funds.
Gardening work
Community volunteering

Not only do we feel a social responsibility to be more sustainable and look after the environment we work and live in, but we’re also playing our part in reducing our carbon footprint and going greener. Here are some of the ways we’re supporting our planet:
Helping the local environment
It is estimated that every year, 4 billion trees are cut down to make paper. We avoid printing where possible, instead opting for digital methods to cut down on paper usage. We email customers by default and encourage our customers to view their documents through our online portal, rather than request postal packs.
We try and keep waste to a minimum, or ensure as much of it can be recycled as possible. In the office, we’ve installed special bins that separate waste from recyclables and encourage our employees to be mindful too when they are not at work.
Cycle to work
Car usage is a key contributor to global warming which is why we encourage our employees to walk or cycle to work if they are local. We offer a cycle to work scheme that provides discounts on cycling equipment. Where driving is the only option, there is a carpooling initiative in place where they are rewarded for being more environmentally friendly