Posted on: 09 June 2015

Building customer loyalty is invaluable when you are growing your business.

Luckily for small businesses, people form habits really easily. So if you can get your customers into the habit of coming to you instead of your competitors, you create a great group of loyal clients that will come through your door (or onto your website) again and again.

Creating that loyalty habit, however, won’t happen on its own. Nor will it be sustained without any effort from you. So how do you nurture your relationships with your customers (i.e. execute good customer relationship management (CRM)) as well as consistently deliver quality and memorable products and services to maintain their loyalty?

Shweta Jhajharia is the founder and principal coach at The London Coaching Group. She advises business on how to get the most from their customers to grow their business and has some valuable advice for building and maintaining customer loyalty.

Read more from this article

Customer relationship management starts with segmentation

Moving customers up the loyalty ladder

Looking after your raving fans


Compare quotes online:

Get quotes now

Or for expert advice call:

  

Request a call back

moving-customers-up-the-loyalty-ladder

Business Guidance

Moving customers up the loyalty ladder

09 June 2015
Looking after your raving fans

Business Guidance

Looking after your raving fans

09 June 2015

Subscribe to the knowledge centre

Please note that fields marked with asterisk (*) are mandatory.


The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Knowledge Centre.