Posted on: 09 June 2015
Building customer loyalty is invaluable when you are growing your business.
Luckily for small businesses, people form habits really easily. So if you can get your customers into the habit of coming to you instead of your competitors, you create a great group of loyal clients that will come through your door (or onto your website) again and again.
Creating that loyalty habit, however, won’t happen on its own. Nor will it be sustained without any effort from you. So how do you nurture your relationships with your customers (i.e. execute good customer relationship management (CRM)) as well as consistently deliver quality and memorable products and services to maintain their loyalty?
Shweta Jhajharia is the founder and principal coach at The London Coaching Group. She advises business on how to get the most from their customers to grow their business and has some valuable advice for building and maintaining customer loyalty.
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