Social media has a history reaching as far back as 1997 with the website based on the ‘Six Degrees of Separation theory’. In recent years the popularity of mobile devices has contributed to the growth of social networks such as Facebook, Twitter, and more recently, Instagram. Social media has rapidly grown to become a reliable platform for businesses to communicate with their customers.
Social media plans should be seamlessly integrated into a business plan, and if implemented properly, can be a strong strategic move. Having a plan on how you are going to use your social media channels will make sure that communications are effective.