For many freelancers and small businesses, a simple agreement or implied terms might be enough when it comes to agreeing how a client or customer can use content you create for them. In particular circumstances, this type of arrangement may be entirely appropriate however sometimes freelancers may be losing out on additional income by not having a more secure content usage agreement in place.
Typically under copyright law, the right to use content doesn’t automatically transfer from the creator to the end user as a result of a commission being paid – creative content will usually remain under the ownership of the business or individual who created it, which is why it’s always good practice to have an agreement between the creator and the client which highlights exactly how, where and when the creator gives the client license to use that content.
By having this agreement in place, freelancers and small businesses can protect the content they produce from being used out of scope, or from being sold on to other businesses without prior consent. This also means that should the client or business wish to continue to use content for commercial gain after an agreed period, they will need to make a new agreement with the creator, ensuring the creator doesn’t lose out on income as a result. By managing usage rights from the outset, freelance content creators will be able to protect the longevity of their business and any content they create.