Humanising your company
Companies in the industrial sector, such as engineering, warehouses and manufacturers are often seen as being cold industries, ruled by machinery and where staff are undervalued, however this is not the case.
A study from research company, Qualtrics, created a benchmark for employee satisfaction in 2017, with employee satisfaction in the manufacturing industry coming in at 67%, one of the highest in the UK, and coming in above the average of 66%.
Making your team visible within your marketing material puts a face to your industry and shows off the people who work behind the machinery.
Show off your premises online
Using Google Maps to let people see inside your premises can give millions of people an insight into your operations. With the right equipment, you can make 360° photos that can be uploaded onto Google Maps to allow people to take a look at your facilities.
If you don’t have the equipment or time to add this feature, there are companies who can add a virtual tour of your company to Google Maps.
Social media better suited to B2B networking
LinkedIn is a social media platform that focuses on business networking and employment based content, and is the most used social media for B2B businesses, with 97% using LinkedIn as the main platform for sharing content. LinkedIn has over 500 million users as of 2018, so can offer a huge audience for your business. As a professional network, LinkedIn allows you to build relationships with an audience of professionals from a huge variety of companies.
The second most used social media for B2B marketing is Twitter, used by 87% of B2B businesses for content marketing. Twitter allows you to communicate with both B2B clients and business to customer (B2C) clients.
Finally, you could use Facebook, which was the third most used B2B network, but has the most active users across all social media platforms. Not only can you reach a huge amount of B2B clients, you can also communicate with them and direct traffic to your website.
Creating quality content to share will have your customers see you as a leader in your industry. Including a blog on your website can not only help customers find your company organically through search engines such as Google, it can enhance your reputation as a trusted expert. You may also be able to get in touch with print based media companies within your industry and offer to write an article for them, further gaining a reputation as an expert in your field.