Maximising Seasonal Events For Retailers
Posted on: 24 January 2014
To help your retail business capitalise on the major events of 2014, we’ve developed a calendar of ideas for product promotions, online marketing activity and store layout changes.
75% of British SMEs missed out on Christmas cash in 2013 because they didn’t have a strategy in place to attract the right customers into their store.
So, to help your retail business capitalise on the major events of 2014, we’ve developed a calendar of ideas for product promotions, online marketing activity and store layout changes.
Importantly, not all of our ideas are about directly increasing sales. Some relate to engaging with staff, increasing your customer base and promoting your brand. However, ultimately all of these will hopefully improve your shop’s performance.
Our ideas can be used across all sorts of events but not all the ideas will be relevant to every retailer. So use this calendar as a starting point and adapt it for your business, products and customers.
You may also want to add local events such as festivals, carnivals, fetes and even the switching on of the Christmas lights to your calendar, to remind you to mark these occasions too.
We hope that our calendar inspires you to take advantage of the seasonal events that your customers will also be marking in the months ahead.
The information and tools contained in this guide are of a general informational nature and should not be relied upon as being suitable for any specific set of circumstances. We have used reasonable endeavours to ensure the accuracy and completeness of the contents but the information and tools do not constitute professional advice and must not be relied upon as such. To the extent permitted by law, we do not accept responsibility for any loss which may arise from reliance on the information or tools in our Knowledge Centre.