COVID-19 has undoubtedly changed the way that we have lived our lives since it arrived in the UK in January 2020. The virus has affected almost every aspect of life in the UK, and people have had to adapt to these changes.
We can use to see the kind of things that people have been searching for online along with historical search trends to understand how consumers habits may be changing as a result of lockdown and COVID-19 restrictions.
These trends are likely to continue as the impact of COVID-19 will last for a long time and as consumer habits become the new normal. We have picked out the following 6 trends to try and understand how consumers have been interacting with UK businesses throughout 2020 and understanding the lasting impact this could have.